The Fonts of Summer

Amercian Apparel product page

Above: Amercian Apparel product page featuring ITC Grouch, 2007.

Some things are made for summer. The summer hit, for example. Recently, I’m thinking of “Crazy,” by Gnarls Barkley, “Hey Ya” by Outkast, or, this summer, Rhianna’s “Umbrella” (which you might want to stand under whether it’s raining or not). Summer brings us beach reads and popcorn flicks, and, of course, summer food—light, cool, and refreshing. Designwise, we’ve definitely got summer clothes and summer places: wear your flip-flops out on the deck or your seersucker and khakis out to your country house.

So: why not summer fonts? I can’t think of a good reason why not. Like all things summer, a summer font need only follow a few simple rules. Be catchy. Be simple. Be happy. And be gone soon enough to belong to a single summer only.

Everyone’s heard of the Summer of Love. But I predict that this summer—in nerdy font circles at least—will be the Summer of Grouch. ITC Grouch, that is.

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07 August 2007 — Design Observer, Published, Essays

Notes on a New Website

Old Homepage

New Homepage

Above: Old vs new—the homepages of studio-gs.com.

Kevin and I have just completed a serious revamp of our old website, http://www.studio-gs.com, and naturally a lot of thinking went into it. The broad strokes of what’s new about the site were included in our email to clients and friends: a lot of new work, a showcase of details, and a richer and more dynamic “News” section. These changes are fairly obvious to anyone familiar with the old site, but some of the models and discussions that informed the new site are not. L&UL seems like an ideal place to capture and share some of these ideas while they’re still fresh in my mind, so that’s what I’ve tried to do in the collection of notes below.

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28 March 2007 — Unpublished

Behind the Eight-Ball

Magic 8 Ball

As part of my teaching at Parsons, every so often I get asked to be a part of or help with student projects or exhibitions. One of these opportunities crossed my desk a few days ago, and read in part:

I am emailing you all on behalf of the Senior Thesis Exhibition Core Team. As a result of tonight’s meeting the students decided that their objective is to represent all senior students in the design of the card and therefore agreed upon creating a collaborative opportunity for all students to participate in the creation of the visuals for the post card. We ask each of you to decide upon a 1×1 inch icon/image that would represent yourself and/or your work. This image will become part of a larger grid.

I must admit, if I were a student, I would have had a really tough time with this particular assignment. For one thing, trying to encapsulate a senior project, especially midway through the process of making one, is pretty difficult for my students, many of whom are making a long-form, large-scale project for the first time. I also wonder—though it’s certainly well-meaning—how truly “collaborative” a grid of 1×1 inch images is. Sure, it gives you a cross-section of styles and approaches and everyone gets equal play, but it seems like saying my sock drawer collaborates with my underwear drawer to form a dresser, or my car collaborates with the car next to mine to form a lot of parked cars. Yes, they show parts of a whole, but a “collaborative” whole, to me, it’s not.

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16 March 2007 — Unpublished

Modern Hieroglyphics

One Laptop Per Child logo

I was looking at Pentagram’s elegant new logo for the One Laptop Per Child program—the non-profit organization has the goal of providing laptop computers to all children in developing nations—and I couldn’t help but be reminded of a logo I’d just seen on my trip to Italy, where, in the sleepy Cinqueterre town of Vernazza, my sugar packet from Albergo Gianni had a similar four-part glyph:

Albergo Gianni logo

It’s as charming and childlike as the Pentagram logo, almost a rebus, and I can’t help but enjoy the fact that the owner probably designed it himself.

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15 February 2007 — Unpublished

Form-giving

New Yorker card

1. BASKET
The Gift came, as gifts often do, without my asking for it. Its cover flashed up on my computer screen by way of an Amazon.com server that drew upon a collective memory of what customers like me had already purchased when I logged in one afternoon looking for a particular book on Shaker design. The cover, probably designed in part by The Gift’s author, Lewis Hyde, caught my eye because it featured a drawing that Hyde, who is an English professor at Kenyon College, credits inside as “Basket of Apples.” The drawing, however, is more properly credited as “A Little Basket Full of Beautiful Apples” and was made 150 years ago by a self-taught Shaker woman named Hannah Cohoon, who would have called it a “gift drawing.” I had first seen it several days before, in an article from The New Yorker by Adam Gopnik on the Shakers titled “Shining Tree of Life,” where he describes both the drawing and the circumstances of its making:

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24 January 2007 — Dot Dot Dot, Published, Essays

Final Journal Project

Journal Cover

Above: Detail from the cover of “This is Not a Manifesto.”

Work together to produce 16 copies of a printed journal. Each of you will get 1 copy. Send 1 copy to me at the address below by the due date. The remaining copy will be filed with the office.

The journal’s pages will be in 6 x 9 inch format, tape- or glue-bound. Each student will be responsible for 12 pages plus a short contributor bio with email/contact info. The content of your pages must include at least 2 and not more than 6 of your individual assignments from this class. You may also use portions of your reading responses, graphic/visual experiments from other classes this semester, and other students’ assignments from this class with their consent.

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10 January 2007 — Education, Assignments

50 Footnotes

50 Footnotes Assignment

Above: Michael Trovela’s response to the assignment, which made use of on-screen PDF footnoting software. Spread from “This is Not a Manifesto.”

Using one of the essays from this week, add 50 footnotes (or annotations) derived from your personal experience of design education at RISD. Your notes may be visual, verbal, sonic, cross-referential, etc.

This assignment is from the class Graphic Design & Critical Thinking.

10 January 2007 — Education, Assignments

Ethics Poll

Ethics Poll Assignment

Above: Meg Dreyer’s response to the assignment, in which she compiled the data on the designers and then put the same questions to a professional attorney. His answers were often surprising. Spread from “This is Not a Manifesto.”

In 2 days, work together to compile 100 responses to Milton Glaser’s 12 steps. Ask for yes/no responses and ask respondents to provide additional comments where they’re willing. Prepare a results report using the quantitative data, an condensed set of qualitative responses, and supporting real-world examples of Glaser’s hypotheticals.

This assignment is from the class Graphic Design & Critical Thinking.

10 January 2007 — Education, Assignments

Color Propaganda Blog

Blog Assignment

Above: The red team’s blog, “Red is the New Black.”

Divide into two groups and create a blog each. One blog supports the color red. The other supports the color blue. The two are competitive. Create 10 new postings per day, minimum. Information need not be accurate and will likely be propagandistic. When possible, use Alexander Theroux’s essays from The Primary Colors to construct your posts.

This assignment is from the class Graphic Design & Critical Thinking.

10 January 2007 — Education, Assignments

Two Descriptions

Beautiful Ugly Assignment

Above: Hoon Kim’s visceral response to the assignment. Pages from “This Is Not a Manifesto.”

1) Describe a FedEx slip through the eyes of a Modernist in 250 words. 2) Describe the same FedEx slip through the eyes of a Postmodernist in 250 words.

This assignment is from the class Graphic Design & Critical Thinking.

10 January 2007 — Education, Assignments

Beautiful & Ugly

Beautiful Ugly Assignment

Above: Two of Elana Wetzner’s beautiful objects. Pages from “This Is Not a Manifesto.”

Bring in a box marked “Beautiful” and another marked “Ugly.” Place five graphic design artifacts in each. Come to class prepared to explain your rationale for the placement of the objects.

This assignment is from the class Graphic Design & Critical Thinking.

10 January 2007 — Education, Assignments

Supermarket Wall Plaque

Supermarket Assignment

Above: For his response, Philipp Rumpf offered a detailed Marxist reading of the Arm & Hammer box. Spread from “This Is Not a Manifesto.”

Select an object available at the supermarket and write a museum-style wall plaque to describe it. Include artist, nationality, life dates, official title, year of creation, materials, purchasing information, and a 250-word description of the object in an art historical context.

This assignment is from the class Graphic Design & Critical Thinking.

10 January 2007 — Education, Assignments

Recommended Readings